It has partnered with liveramp to aggregate users' data without revealing their identities. Uber is launching uber intelligence, a platform using anonymized data from rides and deliveries to offer marketers insights on consumer trends, projecting $1.5 billion in ad revenue for 2025 While emphasizing privacy compliance, it raises concerns about data ethics Uber is offering customer data to marketers to enhance ad targeting and placement capabilities The data is available through uber intelligence, its new insights platform powered by liveramp Advertisers can get information on how people “move, dine, travel, and order” to build a better understanding of customers’ behavior patterns, the company said in a blog post
Uber advertising launches uber intelligence uber advertising today launched uber intelligence, a data and insights platform that gives companies a clearer view of how people move through the world, from the trips they take to the meals they order.
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